Branding Photo Session
Digital strategy
Digital Marketing Assets
about this project
I was commissioned by the Senior Marketing Director of Philz Coffee to photograph the grand opening of the new Philz location at Brokaw Commons. When I arrived there were lines already forming to order a cup of Philz signature flavors. I captured the vibe and excitement of the coffee lovers who had been anticipating the opening of this long awaited location. There were sweet and savory treats and little nooks and tables around the store where friends and entrepreneurs gather to work from the coffee shop.
We were able to produce this brand shoot on location and in the studio to make it appear that the images were taken over time. my client wanted to make sure she had as many diverse images possible to use over the course of a year. We accomplished this by doing multiple outfit, hair and location changes.
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